Katie's son had severe eczema. He experienced an anaphylactic reaction, so they needed to carefully consider what was put in and on his little body.  Katie was astonished to discover that many products she had been using throughout their life contained ingredients that were not only unnatural but also potentially harmful.

In fact, topical remedies recommended for mitigating her son's allergies contained chemicals proven to have adverse long-term effects. As a result, she decided to create personal care products made from only natural, non-harmful ingredients for her son and the entire family.  Sharing her quest with other women, Katie realized many people had similar issues and concerns and were searching for alternative personal care options.